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ASA – About ASA

About ASA

From journal entries to signatures, your penmanship reflects who you are. It is only fitting to hold an exquisitely handcrafted pen in your hand. Passionate craftsmanship and latest technology come together to create the quintessential Fountain Pens that underline your own unique essence. Handcrafted, every ASA Pen blends passionate craftsmanship with modern precision to deliver a smooth, timeless writing experience.

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ASA – About Founder
L. Subramaniam – Founder, ASA Pens

People of ASA

L. Subramaniam

Founder

L. Subramaniam aka Anand is the man behind the well-loved and popular ASA Pens. Having spent most of his early life in Kolkata, Subramaniam relocated to Chennai at the age of 41 where he quit his corporate career of nearly two decades and pursued his passion — creating beautiful and sturdy fountain pens. ASA pens are popular among fountain pen connoisseurs in over 70 countries because they are affordable, sturdy, and high on aesthetics.

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ASA – Testimonials

TESTIMONIALS :

Testimonials and Media Mentions

★★★★★

My journey with handmade fountain pens began with the ASA Patriot, and since then I have been a devoted admirer of ASA Fountain Pens. Subbu Dada is a true gentleman who has consistently delivered exceptional value-for-money handmade pens from the very beginning. ASA has transformed the traditional handmade pen industry by embracing a more modern, thoughtful, and user-centric approach—setting new standards while staying rooted in craftsmanship.

- Kalyan Mahanty

TEACHER

★★★★★

I use my ASA pens (Daily and Nauka) almost daily and love to use them. You can feel the passion put into the pen as it was being made while you're writing. I feel inspired when I use my ASA pens. They are truly top tier

- Todd Paris

★★★★★

A value for money brand. Offers good quality fountain pens within your budget.

- Dr. Soumitra Sarkar

DOCTOR

★★★★★

My ASA Nauka has been an absolute joy to write with. The balance is impeccable, the grip feels naturally ergonomic, and the writing experience is wonderfully smooth and expressive. Every stroke flows effortlessly, making long writing sessions feel almost meditative. A beautifully engineered instrument, elegant, reliable, and deeply satisfying for anyone who truly appreciates fine writing.

- Amit Kumar Das

GRANTS MANAGER-PHILANTHROPY

★★★★★

I have been thoroughly impressed by the consistency and build quality of ASA Pens. The attention to detail, smooth writing experience, and honest pricing make the brand truly commendable.

- Haresh Shakoriya

★★★★★

ASA PENS ARE BEST AND BEAUTIFUL!!

- Vaibhav Kulkarni

ASST. TEACHER

★★★★★

ASA Pens is a shining star of Indian Pen galaxy, ASA Pens is a Torch bearer of Indian Fountain Pens across the globe, it produces Pens with high standards with customer centric needs. The owner Mr. L.S Subramaniam is respected and well known face of this industry with immense knowledge and customer friendly behaviour.I wish ASA Pens and it's entire team, All the Best for all your future endeavours.

- Dr.Ratnesh Chandra

DOCTOR

★★★★★

The attention to detail and finishing is top notch. And the prices are extremely reasonable. ASA has become my go-to brand for fountain pens now.

- Hari Krishnan

★★★★★

ASA Pens always feels like a beautiful meeting point between tradition and personal craftsmanship. Subbu sir’s warmth and humility make every interaction special and you don’t just buy a pen, you become part of a community shaped by his passion. The ASA Nauka stands as a perfect example of his thoughtful design and attention to detail, blending comfort, balance, and timeless aesthetics. Having also picked up the Airmail 69 from him, along with Conklin and JoWo nib options, I truly appreciate how he brings together classic Indian pen heritage with reliable modern performance. Each piece carries a sense of care that goes beyond the object and it reflects the maker himself.

- Arnab Dasgupta

★★★★★

ASA fountain pens is the perfect blend of craftsmanship and everyday practicality designed to deliver a luxurious writing experience without the premium price tag. Expertly handcrafted with attention to detail, it features a balanced body that sits comfortably in your hand, allowing for long writing sessions without fatigue. The precision-engineered ASA nib(on which you can engraved your name or symbol on request to Mr. Subbu sir) glides effortlessly across the page, producing a consistently smooth, rich ink flow with every stroke. Affordable yet premium in performance, ASA fountain pen is a testament to fine craftsmanship—proving that smooth, graceful writing doesn’t have to come at a high cost.

- Dr. Pankaj Pawar

DOCTOR

★★★★★

You just can't stop with one pen.

- Hiro

ZONAL HEAD

★★★★★

Dear Subramaniam and the ASA Pens Team, I wanted to reach out and express my sincere appreciation for the incredible work you do. After first discovering ASA Pens through a "Wet Pen" YouTube review, I was quite impressed by the designs, and I am now the proud owner of two of your masterpieces. My first purchase, the Nauka Confetti (Black with White Streaks), is an absolute stunner. The patterns in the premium acrylic are mesmerizing. My second, the Azaadi (Fine Nib), has quickly become a favorite in my daily rotation. Both pens are perfectly balanced and the Jowo nib units provide a flawlessly smooth writing experience. I also love the versatility of the 3-in-1 filling system; it’s rare to find such beautiful handmade pens that offer the convenience of C/CC alongside the capacity of an Eyedropper. Thank you for your dedication to the craft and for organizing the group buys that make these pens so special. I’m proud to be a member of the ASA fans group! Warm regards,

- R. Pattanaik

★★★★★

ASA Pens stands as a powerhouse in India’s handcrafted fountain pen industry and is a brand that represents uncompromising quality, precision craftsmanship, and timeless elegance. Hand-turned in Chennai, each ASA pen reflects mastery, dedication, and a deep respect for the art of fine writing. Renowned for its premium ebonite and acrylic creations, ASA Pens delivers exceptional balance, flawless ink flow, and remarkable durability. The brand has earned unwavering trust among serious fountain pen enthusiasts worldwide. Bold, reliable, and proudly Indian ASA Pens is not just a pen maker; it is a statement of excellence in every stroke.

- Partha Chatterjee

★★★★★

I came across the brand ASA online while I was searching for the demonstrator Fountain Pens. I contacted them through their Instagram handle and placed the order for the same. Though it took them some time before they could dispatch the ordered instrument, it was a joy to have it the hands. ASA pens are really fantastic and worth investing. Wish you all the best..!!

- Mahesh P. Purohit

MINING ENGINEER, GOR

★★★★★

Subramanian/Subbu Dada is undoubtedly one of the very few OG fountain pen turners and manufacturers. What's more interesting than the models is his enthusiasm and ability to cater to all the requests of the customers wrt customisation despite them being tedious. Needless to say about the quality he offers at the price point which gives ASA pens an edge compared to other players in the industry. Looking forward for many more models from him!

- Raviteja J

★★★★★

My liking for fountain pens started again or I would say was rekindled by Mr. Subramanian of ASA pens. Additionally they are located in my hometown. I may not have all their models but can say with pride hold many of their popular models. I was amazed with the workmanship exhibited in their Nauka (CS) and Galactic XT which can also be used for as an ED model which is an additional advantage. Eagerly waiting for the new Nauka in Nikko Ebonite. As a person Subbu sir fondly known as Anna amongst people from our land and Dada from people from Kolkatta is a courteous person and soft spoken who i have come across in the pen fraternity. Not to be left out is his better half who supports him in both his personal life and professional life. Wishing ASA all the best in all their future endeavors.

- Venkataraman

★★★★★

It’s been nearly four years since I started my journey with ASA pens, beginning with the Nauka. I’ve added many to my collection since, but the real testament to their quality is that almost every friend who sees mine ends up buying their own. The handmade craftsmanship creates a wonderful, personal feel that you just can't replicate.

- Rajit Sengupta

MEDIA PROFESSIONAL

★★★★★

Using ASA pens since 6 years and should quote here that ASA is one of the best company in India which sales hand made fountain pen with affordable prices .

- Shreeprasad Bartake

★★★★★

ASA is one of the best Indian contemporary fountain pen brand, add to it the genuineness of Mr Subramaniam it is unmatchable. The pens they make are all handcrafted and come with beautifully tuned smooth nibs. The customisations he offers especially etching on the nibs is truly excellent. And most importantly, his costing is so pocket friendly that you do not need to look anywhere else.

- Raminder Singh

★★★★★

I'm deeply grateful to Subramaniam sir and the entire ASA team for crafting exceptional handmade fountain pens that have been my trusted companions for over 5 years. Their dedication to quality and design has made every writing experience truly special.

- Shailendar Prajapati

★★★★★

Tried their Durga green fountain pen and loved it. The pen looks quite good, is well made and balanced too. To top it all, Subbu anna is such a pleasure to speak to and a great human being. Kudos to him and wishing him the best for future!

- Abhishek Garg

★★★★★

Well, It's a pretty affordable handmade pen￾making company from southern India.One needs to buy a ASA pen to get accustomed with the "Indian way" of designing the fountain pen.It’s true that it comes with a german nib and it tries to follow japanese craftsmanship(look at the high￾end models), but at the core,It's an Indian brand with It's typical Indian designs.

- Ariyan Biswas

★★★★★

I have bought my first asa pen last year.. it is asa nauka... I liked the pen.. it's finishing is very good.. it is butter smooth pen

- Vikas Lata

★★★★★

ASA is that brand which initiated my interest towards this grand hobby

- Soujeet Chakraborty

★★★★★

My Journey with Subramaniam Ji aka Anna was started in late 2022 when I came across on fountain pen group and saw reviews for his masterpiece Nauka. I immediately fall for it and after a long discussion placed order for my custom Nauka . Anna calmly answered all my queries and provided me with my Nauka. From that day I had been in touch with Anna and got his different creations in my collection like spear , galactic, wizard , Saral , Prithvi etc. Yes definitely it took time to get the custom orders but believe me waiting is worthy. While many sellers increase the cost but Anna didn’t and he is still providing the fountain pens in budget without compromising the quality of the product. His every creation is well designed and comfortable for long writing sessions. I wish him and all his team a great success in all his future endeavours and may he provide us with such beauties as always. Love you Anna!

- Sachin Chakravarti

★★★★★

ASA was introduced by my friend Varun and was surprised so many good Indian brands are making fountain pens passionately here. ASA is prompt in service, deliverables and makes customised Fountain Pens,Engraved nibs at times. I am a great lover of their Maya & Nauka models.Good balance and immediate to fill ink and write straight away. My daily notes, to-do list, documentations & prescriptions are fountain pens always. Subbu Sir is so kind and considerate with clients. We also discuss so many other brand pens with him. It's never narrow with him. He even suggests good pens that would suit students even outside ASA brand. He is a pen lover first then a Chief of ASA. Make many more good pens as usual. Highly recommended Brand out of my experience - ASA pens.

- Dr.Prabhu Ja

EMERGENCY PHYSICIAN (GLENEAGLES HOSPITAL) & CO-FOUNDER OF THE INK STUDIO|GALLERY,CHENNAI

★★★★★

As a student I have limited money to spend for fountain pens but that's sure when I have my own sufficient money, I will try all ASA fountain pen..being a Indian I feel proud when I see ASA fountain pens, there are many national, International bands but value for money product I feel ASA fountain pens are the best option. A truly fan of ASA from Bengal, wishing for that day when I have all the ASA pens collection. Also waiting for a brand new website...

- Jeet

★★★★★

I first discovered ASA Pens at the Chennai Pen Show in 2024. What drew me in and eventually led to my first purchase wasn’t just their lovely collection, but the calm and friendly demeanor of the founders, Mr. and Mrs.Subramaniam. Since then, my collection has grown to four: the Yoddha, Azaadi, Thalaivaa, and the immensely popular Nauka. Out of the two or three pens I keep inked for my daily use, at least one is always an ASA. They are, quite simply, a joy to write with.

- Navin Ragade

★★★★★

ASA offers some of the most well-crafted fountain pens available in India currently. The writing instruments made by ASA are well designed and offered in a variety of materials, thereby providing users with an array of options. Mr. Subramaniam deserves great recognition for his contribution to the world of artisanal pen making. I wish him and his team the best in all their endeavours.

- Samit Chakraborty

★★★★★

I am using ASA Azadi pen with jowo medium nib.It is extremely smooth & consistent. Pen body is beautiful & sturdy with engraved nib.I happened to damage the nib section accidentally. However,I got extremely good & honest post sales service from Mr Subramaniam. He repaired the sections as if it is a new pain. Sustainability & durability with elegance is what differentiates ASA pens from foreign pen brands.

- Pankaj Rane

DOCTOR

ASA – Media Mentions

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